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Triggers: Nir Eyal on Creating Habit-Forming Products
Triggers: Nir Eyal on Creating Habit-Forming Products

The trigger is the actuator of a behavior—the spark plug in the hook model. There are two types of triggers: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. By cycling continuously through these hooks, users begin to form associations with internal triggers, which become attached to existing behaviors and emotions.

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Business Business Skills

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