Join Haydn Thomas for an in-depth discussion in this video Trends in business analysis, part of Insights from a Business Analyst.
As we know, trends come and go. The thing with business analysis, at the moment, is really trying to ensure that we truly understand the role of the business analyst. Business analysis can mean that we can use the skills of business analysis in many different roles, so what we're really looking for is to try to predefine the roles and how they interact with other project professionals. We've got the business analysis role. We've got the business systems analyst. We've got the data analyst. We've got the process analyst.
We've got the strategic analyst. You can start hearing the word, "analyst," is in there the whole time. This is where we really focus on the information, whether it's business, technical, process, or even strategic. Where the trend's heading is making sure that there is a core set of competencies and skills that, basically, underpin each and every one of those, regardless of the actual title that you own. That's the first trend that's happening. The second trend is making sure that it's… ensuring you have the capability of having professional soft skills.
This is the ability to elicit information, build trust, how to push back, how to negotiate, ask questions, all those things that are sometimes assumed when you go for job interviews that you can do, but it's only when you physically start doing those that you can work out whether you're competent or not. What we're seeing is that the trend is then also to take these skills and get them certified or recognized through the different professional bodies that are around the world. That final trend, you're starting to see the maturing of the business analysis community as a whole.
Now that we have independent conferences, we have our own bodies of knowledge, but, more importantly, we need to understand the next trend is how the business analysts, the project manager, and the change manager all fit together to really come like a triple threat leader, where the organizations are expecting you to have a little bit of knowledge in each and every one of them. The trend, at the moment, is also ensuring that you actually understand more of your touch points, and how you can actually assist these other roles in organizations effecting change.