Trademarking a brand


show more Trademarking a brand provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics show less
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Trademarking a brand

Protecting your brand assets, like the tagline, company name, and even artwork, are part of the brand-development process. Often attorneys are hired to help manage this. A brilliant brand is a great marketing asset. With a desirable brand comes threats. Other organizations may look to capitalize on the good will you establish by using identical or similar assets. One way to protect your brand is through trademarking. There are different types of trademarks, which a qualified attorney or a trademarking expert can expand upon.

For most brands, obtaining federal trademark protection with the US Patent and Trademark Office, known as USPTO, is generally the best option for a company selling products or providing services. When a company owns a federal trademark registration for their company name, tagline, or brand, it excludes others from using the same, or a confusingly similar, trademark anywhere in the United States. It also gives a company the R symbol, which shows that it is federally regis...

Trademarking a brand
Video duration: 1m 43s 25m 8s Beginner Updated Aug 29, 2012

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Trademarking a brand provides you with in-depth training on Marketing. Taught by Lorrie Thomas Ross as part of the Brand Building Basics

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Marketing
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