Join Dana Robinson for an in-depth discussion in this video Trademark rights, part of Intellectual Property Fundamentals.
…So, what are trademark rights?…Where do they come from?…How do you get them?…Trademark rights arise from use.…You actually don't get rights from filing a registration.…You get rights from using a trademark.…So, as soon as you open a business, you name a salon,…and you open the doors, and offer a service under a name.…If it's capable of distinguishing you, it doesn't just say barber or hair salon.…It has a name for the barber or hair salon, you create trademark rights.…Those rights begin to exist.…
They're invisible, which is the nature of intellectual property.…You can't see or touch them, but that use from the moment…you begin to commercialize a brand Creates the first starting point of rights.…Now you can take those rights and register them.…And we'll talk more about that.…But the initial rights that you begin to create happen upon use.…It's as easy as that, but the use actually…has to be something that's capable of distinguishing you.…You can't just use anything.…
You need to use something that's capable of distinguishing you from someone else.…
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DISCLAIMER: This course is taught by an attorney and addresses US law concepts that may not apply in all countries. Neither LInkedIn nor the attorney teaching the course represents you and they are not giving legal advice. The information conveyed through this course is akin to a college or law school course; it is not intended to give legal advice, but instead to communicate basic information to help viewers understand the basics of intellectual property.
- What is intellectual property?
- What is a copyright?
- How long do copyrights last?
- Trademarking your brand
- Trademark infringement
- Patenting your ideas
- Defending trade secrets<br><br>
- The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
Skill Level Appropriate for all
4. Trade Secrets
5. Rights of Publicity
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