From the course: Small Business Secrets

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Testing and tracking performance

Testing and tracking performance

From the course: Small Business Secrets

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Testing and tracking performance

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When it comes to small business marketing, every dollar counts. We want to make sure we're getting the maximum benefit for our investment. Unfortunately, many small business owners approach marketing like art. They think that if they come up with some creative idea or some catchy headline, that it's going to attract customers. The reality is, marketing is more like science then it is art. We need to be much more analytical and careful in the decisions that we make. The two most important words, when it comes to marketing, particularly small business marketing, are test it, test it. Try something, evaluate its performance, measure it, and then continue that process. The more we test, the more we become like scientists in our marketing. I'm going to share with you three tips where you can begin that testing process. Number one is, figure out a tracking method. Now, if you're doing online marketing where you're buying advertising, typically the tracking method is very easy to use and…

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