Test 1: Interview or survey

- Now that you have this business opportunity and some…headlines, the simplest way to test it is by asking people.…How do we go about doing that?…Well first of all, let's consider who you should ask.…Who you shouldn't ask are your friends and family,…they are perhaps the worst source of feedback on your idea.…They're too invested in it, they know too much about you…and odds are they're probably not your target market.…Instead, make sure that you ask people who fit…that description of the people who are most likely to buy.…

Second, how should we ask them.…Well, if you do an online search for free survey,…odds are you're going to find a lot of services…that allow you to put up a little survey online…and you can send people that link.…You can even go door to door, just let people know…you're not selling anything, you're just doing a little…survey to find out if people want…a new business in their area.…You can even cold call people.…But the most important thing is target who you're asking,…make sure they fit that demographic profile.…