When you're presenting mostly data, do you have to turn off your storytelling? Not necessarily. Paul walks you through how to tell an effective story using mostly data, and the two best techniques to do so.
- I'm often asked, do I have to turn off my storytelling…when it's time to present data?…The answer is not necessarily.…It's okay if you do.…Remember, you're not expected to tell stories constantly.…But there are ways to put the same storytelling techniques…to use with data that you do with words…or people or events.…This video presents two of…the most useful techniques I've found.…The first one I call a How We Got Here story.…This method works by walking the audience through the data…in chronological order, illustrating how you've arrived…at the situation you're in now.…
It works especially well when it shows the result…after some intervention.…Here's an example.…Imagine a sales trend chart showing revenues…in four consecutive quarters, Q1 to Q4.…30 million, 30 million, 26 million, and 33 million.…You could explain this by saying, well,…as you can see, the intervention we put in place…at the end of Q3 completely reversed the decline in sales.…Let me explain what we did.…Now, that's fine, but it's not a story.…
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling