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Talk to your users and non-users

Talk to your users and non-users: Product Management First Steps
Talk to your users and non-users: Product Management First Steps

LinkedIn principal author Doug Winnie describes the audiences you should speak with to get valuable information on why or why they aren’t using your product. Through speaking with users, non-users, target personas and out-of-target personas, you can identify product issues, confirm exiting facts, and uncover potential new audiences or uses for your product.

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Skill Level Beginner
1h 51m
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Skills covered in this course
Business Business Skills Marketing

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