Talent acquisition in the digital age

- Now we're going to turn our eyes towards…the recruiting function because this is…a very special relationship between…an HR professional, the recruiter, and a candidate.…Somebody who's not even an employee yet.…And I think this is a key place to begin this discussion,…because you begin a relationship with an employee…before they even joined.…The very minute they come in contact with your brand,…your talent brand.…How do they think about it?…How do they engage with it?…And very frequently it'll be in a digital channel.…

So, from a recruiter's point of view,…thinking abut this relationship,…you have to think about the talent brand.…And how are you developing it?…And I think a very smart thing for an HR person to do…on the recruiting side,…is to go talk to your counterparts in marketing.…Because they have been living and breathing how…to create experiences,…how to create brand in digital channels…for over a decade now.…And they can take a lot of that great learning…and bring it into the HR experience,…into the candidate journey,…