Join Jeff Bloomfield for an in-depth discussion in this video Take advantage of resources, part of How to Analyze Sales Competitors.
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- In sales, it can be very easy to get tunnel vision…when it comes to our own products and services.…This is understandable…because there's usually so many changes and updates…to our own products and our own company,…that it can be hard to keep up with our own business,…much less that of our competition.…Adding to that,…the fact that you have prospects to follow up with,…prospecting for new clients,…existing clients to touch base with,…and a myriad of other tasks on a day to day basis.…Even though that might be the case,…staying up to date with your competition…is vital for you success.…
It's not just about staying up to date…with the competition, in regards…to their products and services.…We need to stay up to date on industry trends…and what our competition might be saying about us.…There're some resources that we can take advantage of…in order to accomplish this.…Most companies who invest in any sort of marketing plan…will have various lead magnets and events…to entice people to look at their website…or create interest and excitement…
Jeff shows how tools like LinkedIn and Google Alerts can help you stay up to date on your competition's personnel and product updates, and how you can take advantage of the webinars, presentations, and other resources presented by your competition. Last, while competitor information is critical, it's ultimately more important for you to remember the value that your company brings. Jeff closes by explaining how you can best sell your company's products and services: by not getting too distracted by the competition.