From the course: Presenting as a Team
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Tailoring to your specific audience
From the course: Presenting as a Team
Tailoring to your specific audience
- When planning a presentation, the very first thing you should do is consider your audience. Who are they? Why are they listening to your presentation? By understanding the needs and values of your audience, your team can tailor your presentation specifically to them. This may require a bit more work, but it's well worth it. First, what are your audience's expectations? It's important for your team to know exactly what your audience is expecting from the presentation. If they've come to the meeting expecting you'll request funds or support, but your intent is actually to provide a progress report, your audience may miss key points of your presentation. Their focus will be in the wrong place, and you'll end up missing each other like ships in the night. After considering their expectations, we move our focus to the audience's knowledge level. For a crowd of experts, your team can jump right into the topic without providing a lot of background. Feel free to use industry jargon and…
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