From the course: Communication for Product Managers

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Supporting roles

Supporting roles

From the course: Communication for Product Managers

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Supporting roles

- [Instructor] As an organization grows, it creates more and more specific roles to further support the efforts of its products teams. For example, as you're building your product you will often rely on data and research for making decisions. When it comes to data, there are two forms, quantitative, the numbers stuff, and qualitative, the non-numbers anecdotal stuff. Now, you may have user researchers who are dedicated to helping you gather this qualitative, and even quantitative, data. These researchers are skilled in collecting reliable information from users. Now, your job is to work with them to construct a plan for getting that information. You'll communicate with the researcher to help define the goal of the study. By sharing with the researcher the questions you are looking to answer, he or she can construct a non-biased method for collecting data to answer that question. While the researcher is the expert in how to interact with the user, that does not mean you can be…

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