As an organization grows, it creates more and more specific roles to further support the efforts of its product teams. Learn about those other roles—including user researchers and data analysts—and learn what they need to help make your product successful.
- [Instructor] As an organization grows,…it creates more and more specific roles…to further support the efforts of its products teams.…For example, as you're building your product…you will often rely on data and research…for making decisions.…When it comes to data, there are two forms,…quantitative, the numbers stuff,…and qualitative, the non-numbers anecdotal stuff.…Now, you may have user researchers…who are dedicated to helping you gather…this qualitative, and even quantitative, data.…
These researchers are skilled in collecting…reliable information from users.…Now, your job is to work with them…to construct a plan for getting that information.…You'll communicate with the researcher…to help define the goal of the study.…By sharing with the researcher the questions…you are looking to answer,…he or she can construct a non-biased method…for collecting data to answer that question.…While the researcher is the expert…in how to interact with the user,…that does not mean you can be completely hands-off,…sit back and wait for a report.…
In this course, Jay Clouse reviews the roles and responsibilities of the typical product team and explains the nuances of communicating with each group of stakeholders, including senior leaders, company partners such as sales and marketing, and customers themselves. The course includes real-life scenarios that show these communication strategies in action during phases of product management—including customer discovery, road mapping, and sprint planning.
- Product team principles
- Members of the product team
- Product manager responsibilities
- Communicating with senior leaders, sales, marketing, and customer service
- Communicating with customers