LinkedIn principal author Doug Winnie describes strategies on how to capture the information you learn after meeting with a customer. Without an immediate summary discussion, valuable information can be lost that could help future meetings and give you valuable insight into what you learn each step of the way.
- When you leave a customer meeting you aren't done.…A lot of the information will be lost…if you don't capture it immediately.…Here are some tips about how to capture the most…from what you learn in a customer meeting.…The best thing to do is immediately sit down as a group…and summarize.…Don't talk about the meeting at all…until you're able to sit down and talk as a group.…Ask each team member: what was the worst thing…that you heard in the meeting?…What was the best thing you heard?…What went well?…And what didn't?…These basic questions are great ways…to categorize people's responses…to help guide your next conversation with another customer.…
At the end, you'll have a complete list…of the customer's events on the product,…their reactions to statements or opinions of the product,…unsolicited responses to your product features,…a prioritization of what's most important to them,…and your team's summary of what works and what didn't.…After you do this a few times with different customers,…you can summarize the findings and use that information…
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- Types of products and industries
- Leading through influence
- Understanding your team
- Using an agile or waterfall development cycle
- Managing your product life cycle
- Researching your market, customers, and ideas
- Planning the product
- Building the product
- Releasing the product
- Refining the product
- Understanding when it's time to retire the product
Skill Level Beginner
1. What is Product Management?
2. What Does a Product Manager Do?
When it is time to retire2m 58s
Next steps1m 19s
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