Structuring your pitch

- Alright, we've talked about what…a personal elevator pitch is,…why it's so important, and a little about…the context within which you use a pitch.…Now, let's consider a couple examples.…Imagine I'm an IT professional,…and I'm sitting down to lunch with a friend,…when I realize that he's brought…another friend, a person I don't know.…After initial greetings, the new person…looks at me and says, "So, Todd, I…"understand you're in IT, is that right?"…I might say, "That's right, I'm a developer.…"I write a lot of code.…"I started with Ernst & Young for a few years but then…"jumped to one of my clients: Procter & Gamble.…

"I've been working with them mostly in support…"of the brand development team for one…"of their packaged-goods divisions.…"I love the work, but I've begun to think…"about the big picture, so I'm looking…"for opportunities to move into management roles."…You'll notice I used a summary label,…and then a few short words to state my vocation,…the industry I was in, the industry…I'm currently in, the functional area I support,…