Structural fixedness


show more Structural fixedness provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation show less
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Structural fixedness

Imagine you are driving down the highway and you notice a flag waving in the distance, but something's not right. The flag is upside down. You notice it right away because it's not in its usual position that you've seen hundreds of times before. We all have this tendency to notice things that are out of order. We have an innate sense of how things are structured, and it helps us make sense of the world around us. But the sense of structure is also a barrier to creativity.

Here's an example. Take a look at this and tell me which is the odd one out? Do you see it? If you're like most people you selected one of the three numbers you see here, 17, 19, or 13, but I want you to step back from the problem and see it in a different light. Now I want you to consider all the numbers on the page including the ones on the left side, 1, 2, and 3.

Now, out of these six numbers which one is the odd one out? You should have no difficulty seeing that the number two is the only even number on the page. It's tr...

Structural fixedness
Video duration: 2m 32s 3h 10m Appropriate for all

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Structural fixedness provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation

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Business
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