Structure is important when crafting your sales story. Learn the four-part structure for a compelling story, and the eight questions your story needs to answer.
- Tell them what you're going to tell them,…tell them, and tell them what you told them.…That's the advice most of us were taught in grade school…for how to give a speech or presentation.…But a story isn't the same…as an entire speech or presentation,…so that grade school advice isn't very helpful.…After all, the entire story is contained…in the middle part of that description, tell them,…and that doesn't provide any structure at all.…Fortunately, there are several narrative structures…that are designed for real storytelling.…
Here's the structure I recommend:…context, challenge, conflict, resolution.…Briefly, the context is the setting of the story,…where and when it took place.…The challenge is the problem or opportunity…the main character ran into.…This is where the hero meets the villain.…The conflict is the action of the story.…This is where the hero does battle with the villain.…And the resolution is how everything turned out in the end.…And since these are sales stories,…not just stories for entertainment,…
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling