Join Whitney Johnson for an in-depth discussion in this video Staying true to your vision, part of Entrepreneurship Foundations.
-I've encouraged you to be discovery driven in…building your business,…to get comfortable with not seeing the end…from the beginning,…to take a step forward, gather feedback, and then adapt.…I've also recommended that you…create a business plan.…Business plan usually implies you have a view…of where you want to go.…Presumably you can then plot your entrepreneurial…journey on a map, a straight forward road…with no road blocks or alternate routes.…You may now be asking,…"How do I reconcile the two?"…"What place does vision have…in the midst of discovery?"…And, "Where exactly do business plans…and accounting spreadsheets fit in?"…I believe knowing where you want to go is imperative…to staying the course when…you're building a business.…
A would-be entrepreneur who hasn't…defined their why will easily be enticed back into…the safety of the known.…"Compare Abraham Lincoln to Ulysses S. Grant,"…says negotiating expert Jim Camp.…Lincoln had a vision of saving the Union at any cost.…As a general of the Union troops, Grant hued…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
Management Foundations (2013)with Britt Andreatta2h 9m Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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