From the course: Creating a Culture of Change
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Staying the course of change
From the course: Creating a Culture of Change
Staying the course of change
- Creating a culture of change is one of the few ways to virtually guarantee that your business will survive and prosper in the future. You need to ensure that the culture change you're pursuing will be sustainable, and the way to do that is to align it to your business strategy. Your business strategy lays out the roadmap for where you want to go and how you plan to get there, and your culture is the vehicle. Along the way, you may encounter detours and have to reroute occasionally, but your vehicle needs to go the distance. One of the biggest challenges for publicly traded companies to maintain a new culture is having a short-sighted strategy. What I mean by that is that most companies live from quarter to quarter when their financial results are reported and they put a lot of emphasis upon the reaction of Wall Street. When the reaction is poor, many companies abandon their strategy and the new culture with it, which puts them back in a reactive mode with a fixed mindset. Think…
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