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Stay away from buzzwords

Stay away from buzzwords: Consulting Professional Weekly Tips
Stay away from buzzwords: Consulting Professional Weekly Tips

Many consultants use an excessive number of buzzwords in their communications (emails, reports, websites, social media). Avoid buzzwords at all costs. They're confusing and come across poorly to clients. Speak and write directly. Stay away from phrases like "at the end of the day," "leverage," and so on. Your ability to speak and write clearly will actually differentiate your services.

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