Join Petrula Vrontikis for an in-depth discussion in this video Starting for all the right reasons, part of Running a Design Business: Starting Small.
I'll begin with a bold statement. The best reason to start your own design …office shouldn't be to make a lot of money. …Or because you're dissatisfied working for someone else. …The best reason should be because you want to create something valuable for …your clients. Something they desire, need, and come …back to you for time and time again. Something they don't mind paying top …dollar for because they know it's being done right. …Success is not just about an end product, it's about the process you use to ensure …that the work you do exceeds a client's expectations.…
It delights them and helps their business or organization grow. …Clients must know that you have their best interests in mind, that you're in it …for the long haul. You gain their respect creatively and professionally. …I recommend working for a couple of design firms before branching out on your own. …Pay close attention to what works and what doesn't. …In your first year of business, make a special effort to minimize the work you …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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