Staffing: Hiring the right people

- There are many books, seminars,…and some terrific courses right here in the library…about recruiting and hiring the right people.…There are also training programs created…specifically for sales managers…on how to hire the right salespeople.…Those courses should be required for all of us,…and even if you've been hiring for years,…every so often some refresher classes…are well worth the investment.…What I want to focus on now though…is the critical nature of hiring…or redeploying salespeople to fit your…sales channel plan.…

Like any general title such as…integrated marketing manager, business development manager,…or sales representative, there are specialists…within each of those titles.…Some people might be more in sync…with social media marketing compared…to corporate marketing avenues.…As sales managers, we know full well…that some people are better suited…to some channels, accounts, or situations…rather than others.…A standard one size fits all approach…to developing a sales channel sales team just won't work.…