Socializing an idea


show more Socializing an idea provides you with in-depth training on Business. Taught by Dane Howard and Richard Koci Hernandez as part of the Pitching Projects and Products to Executives show less
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Socializing an idea

(Music playing.) Dane Howard: I once had a mentor tell me that stories build in strength with retelling. I never forgot this. Every time you plant an important idea into someone's head, you invite the opportunity for that story to be told and retold. When you design for a broad context, you allow that story to build as you move it through an organization, and allow that idea to grow. Whether you walk the hallways or listen to your colleagues, the idea is that it's never your idea.

Stories build in strength with retelling. Stories build in strength with retelling. Michael Gough: Good designers are naturally quite convincing, because all they are really doing is bringing consensus to things, bringing consensus to the creation of things. And that's not as simple as asking everybody what they want and then making it. You have to understand what that context is. That context could be things that are completely outside of the room that you're in.

It's the broader context of who...

Socializing an idea
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Socializing an idea provides you with in-depth training on Business. Taught by Dane Howard and Richard Koci Hernandez as part of the Pitching Projects and Products to Executives

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