There are many social selling tools available to you in the marketplace. Learn the most effective ones and what to watch out for.
- New tools in social networks are popping up all the time, and after starting your social selling journey, you'll quickly find that you'll need some of the paid products to maximize your potential. As I cover the different social selling tools available, it's important to note that it's not a comprehensive list. We'll break down the social selling tools into two buckets, the free and the paid. The most important free tools that you will have access to are the social networks themselves, LinkedIn, Twitter, and other social networks. They're free to be a part of, and they are essential as you get up to speed on social selling.
Even if you're primarily using these networks for work on a desktop, the mobile apps for each of these networks is indispensable. Imagine that you are about to walk into a meeting and found out there will be someone new in that meeting that you've never met before. Looking them up quickly on your phone on LinkedIn and seeing what they're posting on other social networks, that might provide the insight that you need to tailor your presentation or make a strong connection. When it comes to content sharing, the ability to schedule posts in advance can help you be consistent and save you time.
There are many free products that can help you do this like Buffer or Hootsuite. Signing up for the right social networks and getting a free content sharing tool is fundamental to developing your social selling skills. For most members of social networks, social selling is not the main reason why they're on those networks. Social networks typically build their free experience around general use of those products, not for a specific function like a salesperson or a marketer. So it's no surprise that LinkedIn built a paid version of LinkedIn called Sales Navigator, which is the best version of LinkedIn for salespeople.
The Enterprise version ties into your email and CRM so that you get the social selling information that you need right inside of your normal daily workflow. While Sales Navigator will help you do more social selling more efficiently, there are just some social selling tactics that are only available in Sales Navigator. For example, if you want to see the network of your coworkers to leverage introductions from around your company, you need Sales Navigator. Another example of a valuable feature is Advanced Search Filters, like being able to search on company growth rates or department size.
Besides LinkedIn Sales Navigator, an Employee Advocacy Platform is probably the second most common paid social selling tool. These platforms make it easy to share content by recommending content from your company, as well as scheduling posts across your different social networks. If your company is invested in an employee advocacy tool, like LinkedIn Elevate, that makes it easy to share content. So definitely put it to use. There are many tools at your disposal to help make social selling easier.
Take a few minutes to explore or try out a few to help amplify your social selling efforts.
- Crafting a customer-centric profile
- Creating a professional brand that expands your reach
- Identifying your ideal prospects
- Understanding what your buyer values
- Knowing when a prospect is ready to buy
- Engaging with personalized outreach
- Asking for an introduction
- Measuring social selling success