From the course: Sales: Business to Consumer Online Sales

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Social media marketing

Social media marketing

From the course: Sales: Business to Consumer Online Sales

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Social media marketing

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- Creating a coordinated social media and website traffic building strategy for your business can be a big task. Now, you can hire professionals to help you if your budget allows, but you can also easily execute your strategy yourself if you simply take it one bite at a time. To begin, you're starting out at a great advantage because your personas should already be giving you great insight as to where your customers are spending their time online. If you don't already have an online presence, a great place to start is by creating Facebook, LinkedIn, Twitter, and YouTube sites. These should be business sites, not personal sites. Then, put links to those pages on your company's website's home page, and links to your website from your social media pages. Also, you'll want to have a blog that's easily accessible as part of your website's navigation. Once your blog and social media pages are up and running, you'll want to create a content calendar. Your content calendar is a powerful and…

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