Join Jonah Berger for an in-depth discussion in this video Six STEPPS to getting people to share, part of Viral Marketing: Crafting Shareable Content.
…What makes things viral?…And why do people talk about some things rather than others?…Well a few years ago, if you went on the internet and you typed…in, what makes something viral, the answer you would get is very simply, cats.…The theory out there was that people loved sharing cat stuff.…Cat photos.…Cat videos. Any sort of cat content you could find.…In fact, the theory sort of goes if there were no cats, there would be no internet.…What would people have to share…in the first place? Twitter would fall apart.…There would be no YouTube.…No cats, no internet at all.…
And as you can tell, while that's a…really great theory, it's completely and utterly wrong.…It doesn't tell us anything about why some…cat things succeed and other cat things fail.…It doesn't tell us anything about the thousands of…pieces of content that have nothing to do with cats.…So I'm sorry, if you thought this segment was going to be all about…how to make cat videos a hit, you're going to be a little bit disappointed.…So rather…than talk about cats, let's talk about science.…
- Word-of-mouth marketing
- Harnessing the power of social media
- What makes content go viral
- Why people share some stories more than others
- Telling stories that carry your message