Sharpening your market focus


show more Sharpening your market focus provides you with in-depth training on Business. Taught by Tom Geller as part of the Freelancing Fundamentals show less
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Sharpening your market focus

In marketing, one of the worst statements you can make about a product is that it does everything. People respond best to specific proposals. Then they can just say, "Yes, I need that," or "No, I don't." They don't have to think too hard about it. So, you'll have to be specific about what you do and who your market is. There's a worksheet in your Exercise Files called Market-Focus to help you identify what your ideal target markets will be. You can think of your business as being in a space with three axes. They are, the skill you're selling, the industry you'll target, and the type of customer you'll sell to.

If you make these definitions too narrow, you'll end up describing too small a market, perhaps only one potential client. But if you make them too broad, you won't be able to focus your efforts. It will take some time in the market to get it right. But don't worry, that will come. We'll start with skill. At first, I recommen...

Sharpening your market focus
Video duration: 3m 18s 2h 12m Beginner Updated Mar 20, 2013

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Sharpening your market focus provides you with in-depth training on Business. Taught by Tom Geller as part of the Freelancing Fundamentals

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Business
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