Join Tom Geller for an in-depth discussion in this video Sharpening your market focus, part of Freelancing Fundamentals.
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- Exercise Files
In marketing, one of the worst statements you can make about a product is…that it does everything.…People respond best to specific proposals.…Then they can just say, "Yes, I need that," or "No, I don't." …They don't have to think too hard about it.…So, you'll have to be specific about what you do and who your market is.…There's a worksheet in your Exercise Files called Market-Focus to help you…identify what your ideal target markets will be.…You can think of your business as being in a space with three axes.…They are, the skill you're selling, the industry you'll target, and the type of…customer you'll sell to.…
If you make these definitions too narrow, you'll end up describing too small a…market, perhaps only one potential client.…But if you make them too broad, you won't be able to focus your efforts.…It will take some time in the market to get it right.…But don't worry, that will come.…We'll start with skill.…At first, I recommend that you go with the things that you're good at, have…experience in, and enjoy doing. So, take me.…
A bonus chapter covers common questions freelancers have when entering the field.
- What is freelancing?
- Defining your career goals
- Funding your startup
- Getting licenses, permits, and insurance
- Setting prices
- Finding work through agencies
- Getting referrals
- Working with time and project management tools
- Increasing your rates
Skill Level Beginner
1. Making Plans
2. Marshaling Resources
3. Satisfying Requirements
Creating contracts4m 23s
4. Handling Money
5. Getting Clients
6. Doing the Work
7. Managing Time
8. Keeping the Business Healthy
Next steps2m 5s
10. Bonus Chapter: Q&A on Freelancing
Freelancing Q&A12m 42s
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