Shaping your vision

- When it comes to vision statements,…how many times have you heard something like this.…"We aim to be the world-class leader…"in customer service and satisfaction,…"and we strive for excellence in all of our products."…What exactly does this mean?…How can a vision like that inspire others?…A compelling vision statement is a critical element…that nonprofit leaders like you will need…in order to move your organization forward.…The most visionary leaders possess a clear picture…of the future they wish to create,…and they relentlessly pursue it.…

The vision statement is an aspirational description…of what you aim to achieve in the future.…It helps guide your current and future courses of action.…A really compelling vision statement…focuses on the change you create in the world.…It's important to write it down so that it can be shared…among your staff, volunteers, board members…and other stakeholders.…Now remember a vision statement is different…than your mission statement.…Mission statements describe the activities…