Join Cole Mercer for an in-depth discussion in this video Shadow buttons, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back to the course.…Let's talk a little bit more in depth…about that other MVP that I call the Shadow Button.…All right, now shadow buttons are fake buttons…put on an app that just track when they're clicked…and that's literally it.…If you're scratching your head…wondering where you've seen this before,…you might not remember.…They're pretty subtle.…Here's one I actually found the other day.…If you guys ever go to uncommongoods.com,…try to log in in the sales page with Facebook.…
What you'll see is an image popup or a text popup and say,…"Thank you for voting to add Facebook login,"…great example of a shadow button.…Shadow buttons are good because they give you great data.…That is pretty much as close as you're going to get…to showing that someone is in fact interested…in your new feature.…It's also pretty easy to do.…Your developer can probably do it over lunch.…The downside though is obvious.…It doesn't look good.…No one who's ever interacted with a shadow button said,…"Wow that was awesome."…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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