Join Cole Mercer for an in-depth discussion in this video Seven steps to running an MVP experiment, part of Designing and Running Experiments for Product Managers.
- Hey guys, welcome back the course.…All right so now you are pretty much up to your neck…in information about how PMs look at MVPs…and what they are from an academic sense.…You understand now that MVPs,…they change depending on the size of the organization…because organizations have vastly different…amounts of resources to work with.…So in the next set of lectures in this section,…we're going to go down step-by-step,…the process that a product manager…would take to come up with an MVP experiment,…and run it, and then learn from it.…
And now I'm going to explain briefly…how the general flow of an MVP experiment is going to go.…There are seven steps and we'll start with the first one.…The first step in running an MVP experiment…is just figuring out what exactly…your problem and solution set is.…We're not going to jump on this in this section…because you should have done that in the last two sections…where we talked about figuring out what problem…your product or feature is actually aiming to solve.…Now you don't obviously need to know for a fact…
Instructors Cole Mercer and Evan Kimbrell show how nail down your business hypothesis and define the minimum criteria for success. They introduce the tools and techniques you need to build email-based MVPs, shadow buttons, "coming soon" messaging, piecemeal MVPs that use existing tools, and even concierge MVPs, where you solve the customer's problem without coding anything. They also show how to evaluate the results of your testing and iterate on the design—building better products as you go.
Skill Level Beginner
1. Conceptualizing the Solution
2. The Hypothesis
3. Minimum Criteria
4. MVP Techniques
5. Techniques in Depth
6. Running Experiments
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