From the course: Strategic Focus for Managers

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Setting vision and mission

Setting vision and mission

From the course: Strategic Focus for Managers

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Setting vision and mission

- A vision and mission define your purpose and your destination. While the mission and vision are usually written for top-level organizations, these tools can be used at a departmental level and even at a personal level. They help you focus on work that is consistent with your purpose and that takes you closer to achieving your goals. The mission is why your organization exists. It specifies the business you're in, who you serve, and your impact on the world around you. It's the road you're on. I run a leadership training firm. My firm's mission is to advance the art of business leadership through hand-on training and coaching led by dynamic business people. It's clear what business we're in, business leadership training. It's clear who we work with, people in large and small organizations who their leaders. And the impact on the world is helping people improve their skills in this arena. The vision is a midterm objective of what you'll achieve three to five years out. It's a waypoint…

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