Join Petrula Vrontikis for an in-depth discussion in this video Setting creative goals, part of Running a Design Business: Starting Small.
When Stefan Sagmeister was asked, what success means in terms of being a graphic designer? …He said, being able to do the kind of work that I find enriching for the audience. …The client, the people who work with me and for myself. …Being able to change directions so new challenges and growth are possible. …And utter boredom can be avoided. If we charted Stefan's gauge for success, …here's what it would look like. What would yours look like? …Would it be the same? If not, what might you add or take away? …I agree wholeheartedly with Stefan. And would add that I want give clients …something they didn't know they were missing.…
Helping them discover more than they ever thought possible. …I asked some of my close designer friends what their unique creative goals were. …Their answers were varied and enlightening. …Here are a few of them. Pushing esoteric boundaries of visual language. …Collaborating with musicians and artists to influence their local culture. …To mentor young designers. To be famous and have a following. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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