From the course: Networking for Sales Professionals
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Set your networking priorities
From the course: Networking for Sales Professionals
Set your networking priorities
- Networks are useful for everyone, but you're not everyone. You're in sales. Here are some of the ways networking can help you achieve your sales goals. Networking can connect you to a buyer, connect you to someone who can make you look good in front of a buyer, give you a tip on someone who might be a good buyer, educate you about trends in your market, help you find your next job, help you find the right person to hire, get you invited to an event where you can rub shoulders with top prospects, get you onto a board, or even help you transition into a new field. You want to start by working backwards from that goal. For example, let's say you've just been promoted to sales manager. Your number one job is going to be recruiting top talent. That's the goal, but if you're relying on traditional recruiting, you're competing against everyone else. Even worse, you don't even know that much about the candidates beyond what they're willing to share. You can network your way into communities…
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