Join Whitney Johnson for an in-depth discussion in this video Serving your customers, part of Entrepreneurship Foundations (2014).
- As you think about your customers,…there are several things I'd like you to consider.…The first is, do you love your customers?…Marketing guru Seth Godin says there are two ways…to think about your customers.…You love your customers because they pay you money,…or you love your customers…and sometimes there's a transaction.…In the first, the customers are a means to an end,…in the second, you exist to serve customers…and profit allows you to do that.…If you don't love your customers,…that's not necessarily a bad thing,…but it may be a cue that you're on…the wrong business for you.…
When you find customers for whom you can be all in,…you wanna show them the love.…All too often we spend every waking hour…and huge line items in our budget on customer acquisition.…Once a prospect becomes a customer, we forget them,…just as we frequently do in our personal lives.…When we're dating, we continually find ways…to delight our beloved.…Surprise texts, special meals, hard-to-come-by event tickets…but once we've converted them to a boyfriend,…
- Cite the steps that can help you find an unmet need.
- Differentiate between a business and a hobby.
- Recognize how to decide between an online business and a brick and mortar business.
- Describe how to protect your intellectual property.
- Explain the best practices for hiring the right people.
- Recall the importance of tapping into networks of expertise.
- Cite the best practices for building a business website.
- Summarize the best metrics to use for your online business.
Skill Level Intermediate
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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