Join Whitney Johnson for an in-depth discussion in this video Serving your customers, part of Entrepreneurship Foundations.
- As you think about your customers,…there are several things I'd like you to consider.…The first is, do you love your customers?…Marketing guru Seth Godin says there are two ways…to think about your customers.…You love your customers because they pay you money,…or you love your customers…and sometimes there's a transaction.…In the first, the customers are a means to an end,…in the second, you exist to serve customers…and profit allows you to do that.…If you don't love your customers,…that's not necessarily a bad thing,…but it may be a cue that you're on…the wrong business for you.…
When you find customers for whom you can be all in,…you wanna show them the love.…All too often we spend every waking hour…and huge line items in our budget on customer acquisition.…Once a prospect becomes a customer, we forget them,…just as we frequently do in our personal lives.…When we're dating, we continually find ways…to delight our beloved.…Surprise texts, special meals, hard-to-come-by event tickets…but once we've converted them to a boyfriend,…
- Finding your idea/problem to solve
- Finding your first customer
- Writing a business plan
- Deciding on a legal structure
- Building a team of employees and advisors
- Marketing your business
- Building a website
- Minding cash
- Managing stress
- Funding growth
- Balancing entrepreneurship and life
Skill Level Appropriate for all
Financial Literacy: Reading Financial Reportswith Rudolph Rosenberg1h 25m Appropriate for all
Management Foundations (2013)with Britt Andreatta2h 9m Appropriate for all
1. Finding Your Big Idea
2. Starting Your Business
3. Building a Team
4. Marketing Your Business
5. Scaling Your Business
6. Funding Growth
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