- In the sales section of your business plan,…you have to spell out how are you…going to sell your product or service?…Will you use a sales force…or will you just go direct to consumer,…maybe from your website?…If you're using a sales force,…what's the sales cycle going to look like?…How long will it be?…What's the conversion rate from prospect to customer?…And make sure in the business plan,…if possible, have supporting evidence for that.…How are you going to compensate your sales force?…Will it be a base salary?…Will you pay them a commission?…Is it going to be a combination of the two?…Because that's going to drive your sales force's behavior.…
And in the sales section,…how are you going to conduct contracting?…Will you have long-term contracts?…Will you have certain payment terms…that you're going to expect?…Some example of different sales models:…Let's say you're looking at a large software company.…Now that's a complex sale…and it's highly technical.…For the sales section of the business plan,…that would probably spell out…
Author
Released
9/17/2015- Define the problem your business solves.
- Determine a product and revenue model.
- Build a go-to market strategy.
- Describe the components of a product development roadmap.
- Explain how to brand and market a product.
- List criteria for choosing suppliers.
- Identify common pitfalls of business plans.
Skill Level Intermediate
Duration
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Introduction
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Welcome1m 11s
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1. Defining Your Business
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Sizing the market1m 55s
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2. Understanding Your Market
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How you rank vs. competitors2m 48s
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3. Defining Your Product
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Protecting your market2m 41s
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Developing your product2m 23s
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Delivering your product2m 4s
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4. Selling Your Product
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Pricing your product2m 36s
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Selling your product2m 20s
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Supporting your product2m 11s
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5. Running Your Operations
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Managing production2m 3s
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Managing suppliers2m 20s
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6. Managing Your Business
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Leading the organization1m 52s
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Getting advisors2m 2s
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Compensating leadership2m 13s
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Administration1m 20s
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7. Projecting Your Financials
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Financial assumptions1m 47s
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Financial forecasts2m 20s
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Capital requirements2m 27s
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Financial risks1m 50s
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Exiting your business1m 53s
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Conclusion
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Business plan pitfalls1m 54s
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Next steps1m 18s
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Video: Selling your product