Selling your product

- In the sales section of your business plan,…you have to spell out how are you…going to sell your product or service?…Will you use a sales force…or will you just go direct to consumer,…maybe from your website?…If you're using a sales force,…what's the sales cycle going to look like?…How long will it be?…What's the conversion rate from prospect to customer?…And make sure in the business plan,…if possible, have supporting evidence for that.…How are you going to compensate your sales force?…Will it be a base salary?…Will you pay them a commission?…Is it going to be a combination of the two?…Because that's going to drive your sales force's behavior.…

And in the sales section,…how are you going to conduct contracting?…Will you have long-term contracts?…Will you have certain payment terms…that you're going to expect?…Some example of different sales models:…Let's say you're looking at a large software company.…Now that's a complex sale…and it's highly technical.…For the sales section of the business plan,…that would probably spell out…