From the course: Selling into Industries: Professional Services
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Selling to different markets
From the course: Selling into Industries: Professional Services
Selling to different markets
- Professional service companies are extremely different in a lot of different ways. How they deliver services, how they position themselves in the marketplace, the customers with whom they work, the business models they use, external influences that impact their businesses, regulation, educational requirements, competition, and even in some professional services, the laws. For example, if you run a graphic design firm, you can pretty much Tweet whatever you want. If you're an investment advisor on the other hand, all your social media activity must comply with several provisions of federal securities laws. If you're a banker or insurance agent, your business is consistent all year long. In contrast, some accountants shut down to vendors and sales professionals from January to April 15th. Professional services are incredibly unique. If you check out the exercise files, you'll find a brief overview of the most common professional services industries. This will get you started. But…
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