Selling into Companies Preview

Selling into Companies

With Lisa Earle McLeod and Elizabeth (McLeod) Lotardo Liked by 1,046 users
Duration: 48m Skill level: Intermediate Released: 5/9/2018

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Course details

B2B sales require you to determine what your customers need and offer them smart solutions. And there's a lot that happens between those two things—from exploratory conversations and generating internal enthusiasm to tracking down your economic buyer. In this course, join sales consultants Lisa Earle McLeod and Elizabeth McLeod as they step through how to navigate a large B2B sale. Discover how to leverage compelling industry issues and connect the dots between your solution and your client's customers. Plus, learn about the kinds of questions to ask B2B buyers, how to establish your value, how to navigate bureaucracy, and more.

Skills you’ll gain

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Sample certificate

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Meet the instructors

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Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone

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