Join Petrula Vrontikis for an in-depth discussion in this video Self-promotion: Overview, part of Running a Design Business: Starting Small.
Self promotion is a necessity, if you want to succeed in the design business. …You have to be able to stand out, show evidence of your creative abilities, …explain who you are, and what you do, and cultivate your voice as a designer. …The word sales can make some designers cringe. …If that's true for you, think of this as documenting your body of work. …Reknown dimensional typography designer, Andrew Byrom, dedicates time every Friday …afternoon, exclusively to his self promotion. …He updates his website, photographs his projects, and researches what his …colleagues are doing. He takes time to connect with them …through email. Or, through comments on social media.…
He shares what he's doing in the industry, and passes along interesting …things he comes across in his research. It opens up network connections that …ultimately lead to more great projects. Real self-promotion is something that …builds over time, creating good content, dedicating time to this process and …developing your voice is the best strategy. …
- Naming and structuring your business
- Keeping records
- Cultivating business relationships
- Hiring employees and subcontractors
- Creating schedules and managing deadlines
- Understanding industry trends
- Avoiding the pitfalls of spec work
- Promoting your business through social media
Skill Level Appropriate for all
Running a Design Business: Designer-Client Agreementswith Terry Lee Stone1h 10m Appropriate for all
1. A Solid Foundation
2. Structure and Form
3. Getting Work
4. Developing Contracts
5. Keeping It Running
6. The Trends
7. Looking Ahead
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