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Select key accounts

Select key accounts: Key Account Management
Select key accounts: Key Account Management

Once criteria are established, the KAM team—along with cross-functional partners—must evaluate accounts objectively. The KAM program can fall apart if you don't avoid common pitfalls, the worst of which is letting the list grow too long because you're not using the established criteria. In this video, learn about more common pitfalls.

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Skill Level Intermediate
45m 38s
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Skills covered in this course
Business Business Skills Communication

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