From the course: Sales: Business to Consumer Online Sales
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Secrets to social media success
From the course: Sales: Business to Consumer Online Sales
Secrets to social media success
- The secret to success in social media will rely heavily on planning, staying engaged, and above all, being responsive. When it comes to planning, you'll find no better friend than your content calendar. How important is your content calendar? Well, almost 90% of companies are taking part in some form of content marketing, but less than a third believe their content marketing is effective. That's no surprise when you realize that only about a third of companies say they have a documented marketing strategy. It should also come as no surprise that the companies with a marketing plan are 60% more likely to be more effective with their content than those who don't. Why? Well first, the simple act of creating a calendar, forces you to focus more on content creation than those that don't. With a calendar, you're far more likely to get the right content in front of the right audience. A content calendar also allows you to make the most of your resources. Knowing in advance gives you time…
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