From the course: Product Management: Customer Development
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Secondary research techniques
From the course: Product Management: Customer Development
Secondary research techniques
- There are over one billion active websites on the internet. That's a billion with a B. So, before conducting your own surveys and interviews, it's a good idea to take advantage of the information at your fingertips and learn what you can about your hypotheses from secondary research sources. Secondary sources include anything that you don't learn directly from your users. That can be academic research, private research firms, consumer reports, or interviews with experts. By looking first for information that is readily available to you, you may quickly get an indication if you're on the right track or totally off base. Hundreds of billions of dollars are invested into new university research every year, studying almost anything you can think of, and they're publishing their findings for everyone to read. The fact is, as a start up, you don't have billions of dollars to invest into research. But if you can benefit from the research already being done, you should absolutely do so…
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