Join Anil Gupta for an in-depth discussion in this video Scale and scope advantages, part of Competitive Strategy.
Amazon was one of the world's pioneers in online retailing,…not withstanding the companies first mover advantage.…Founder and CEO Jeff Bezos knew, that e-commerce…would rapidly become a revolution and attract…a horde of other players.…Also, most, if not all elements of e-commerce…are easy to imitate, thus Bezos and his team…needed to figure out how to convert the companies…pioneering moves into durable, competitive advantage.…
20 years later, it is clear that they have…succeeded mightily.…My analysis of the company's history indicates…that Bezos and his team pursued…a multi-pronged strategy in order to build…durable, competitive advantage for Amazon.…First, they made sure, that the company would become…and remain one the most customer-centric…organizations on earth.…This would reduce the risk of customers proactively…looking at Amazon's competitors.…
Second, they remained committed to relentless…innovation in all aspects of the business,…such as one-click checkout, automation of warehouses,…delivery of products to customers and so forth.…
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Skill Level Appropriate for all
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics