Sales, marketing, staffing costs: ROI

- Sales people, by nature, are an optimistic group.…Let's face it.…At times, we encounter some pretty tough situations.…Buyers who may not like our offerings,…or after working so hard,…sales that just don't materialize.…If we don't find ways to overcome obstacles…and remain positive, then we could be facing…a long and painful career.…Sometimes we're accused of being too optimistic; however,…I always want to be known as the upbeat sales person…and the one who remains positive and committed…to close a sale.…

Optimistic sales people know the phrase…run with your winners.…This is when you have a product or service…that's working well in the marketplace.…Your developers in the corporate office have hit the mark…with what people want and sales people run to offer it…to their accounts.…Sometimes though, we're reluctant to run fast enough away…from things that aren't working.…Evaluating your sales channel plan needs to be done…regularly, rigorously, and realistically.…The more complex a plan, the more you have to pay attention…