Sales Negotiation

- People have been teaching negotiation skills for decades, but in the last few years three critical things have changed. Number one, thanks to the internet, buyers have more information. Number two, thanks to reality TV, everybody is familiar with negotiation skills. And number three, we now understand how people's brains react during a negotiation. So in this course you're going to learn how to be a better negotiator, and you're going to discover why sales requires a completely different set of skills. You're also going to discover the surprising reasons why compromise doesn't actually work and how you can create deals that stick. I'm Lisa McLeod. I'm a sales leadership consultant. I work with clients like Google and Roche, and I'm also the author of five books, including the bestseller "Selling with Noble Purpose". I'm going to be your guide. I want to help you be a more successful negotiator, and I also want you to enjoy the process. So let's go!