Learn about several risks to intellectual property within emerging markets and what strategies are available to help safeguard IP while simultaneously engaging at a deep level.
- Stolen software for wind turbines.…Theft of technology using microphones for smartphones.…As these and many other cases suggest,…the risks of intellectual property that is IP theft…by unscrupulous competitors are perhaps higher…in China than anywhere else.…Since China is also the largest emerging market by far…these risks pose a unique dilemma…for multinational companies.…
They need to be in China, yet, they must also figure out…how to safeguard their IP in China.…You can never make your company 100% leak proof.…The key is to slow down the leakage,…so you are able to accumulate new IP…at a faster pace than the loss.…Companies need to focus on three goals,…curbing the motivation for IP theft,…reducing others ability to steal IP,…and minimizing the residual damage…from the IP leakage that does occur.…
So, how can you curb the motivation for IP theft?…I suggest four approaches.…First, unless there are compelling reasons not to do so,…compete in not just the premium…but also the price sensitive segments.…Many local competitors copy the IP from premium products…
Which emerging markets should you enter? How do you enter the targeted market? Do you partner with another company, or go it alone? How should you deal with the regulatory constraints that you might face? Anil and Haiyan address these questions, and more. They also outline some of the issues that arise once you have entered an emerging market, such as how to win out over local competitors, market to the bottom of the pyramid, and deal with the speed of fast-changing market dynamics.
- How emerging markets differ from developed markets
- Designing entry strategies
- Identifying the right beachhead
- Competing and succeeding within the market
- Cultivating and leveraging the local ecosystem
- Dealing with rapid changes in market dynamics
- Leveraging China and India as global platforms
- Building the leadership for emerging markets