How to Coordinate a Successful Ideation Workshop


show more Running ideation workshops provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation show less
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Running ideation workshops

You can use an innovation method like SIT on your own. But there are times when you want to use it in a group with your colleagues. After all, innovation is a team sport. Innovating in groups lets you harness the brain power of others. In this video, I want to share with you some tips and techniques to get the most out of your group ideation session. Perhaps the most important step is to select the right participants The ideal number of participants is between 12 and 16.

And these people should be from diverse cross-functional areas of the company. About one-third of the participants should be marketers from different parts of the marketing organization. Market research, brand management, and so on. About one-third of the participants should be technical, mechanical engineering, software engineering, operations, and so on, depending on the project. And finally, about one-third of your participants should be customer oriented. These are people that advocate for your customer.

They include your sales people per...

Running ideation workshops
Video duration: 4m 13s 3h 10m Appropriate for all

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Running ideation workshops provides you with in-depth training on Business. Taught by Drew Boyd as part of the Business Innovation

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Business
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