Join Judy Steiner-Williams for an in-depth discussion in this video Routine inquiry, part of Business Writing Strategies.
- As we compose this entire routine inquiry,…let's set the stage.…A potential customer while driving home today…saw a paint product advertised on a sign on the window…of a downtown paint store advertising Morgan paint.…He was interested because he has an upcoming…paint project in his basement,…so he wants more information.…So this document is from a potential customer…to a company.…Let's first look at an ineffective version…from that potential customer to the paint store.…
Let's analyze the ineffectiveness of that document.…What about the subject line?…Are the questions really about mildew?…Or about a paint that is mildew-resistant?…How many questions are in that inquiry document?…Look carefully.…If you say it contains no questions, you're correct.…It has those hints of questions.…Can you tell me? I want to know.…But no exact questions.…Now, even if you count the hints,…how many intended questions is the writer asking?…Three, four? That's part of the problem.…
Determining the exact number of questions is difficult.…
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- Deciding when to begin or delay the message
- Presenting information
- Getting support for ideas
- Understanding the audience
- Communicating internally and externally
- Choosing the appropriate language and tone
- Using business writing outlines and templates
Skill Level Appropriate for all
1. Deciding the Strategy
2. Analyzing the Situations
3. Analyzing the Audience
Understanding audience needs3m 34s
4. Determining the Correct Written Channel
5. Strategy Specifics
6. Choosing the Language
7. Strategy Outlines
8. Templates for Common Writing Strategies
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