Join Stefan Michel for an in-depth discussion in this video Roles and resources in value constellations, part of Service Innovation.
- In this video, I want to share with you…an innovation case in disguise.…The case is about introducing a handheld scanner…to the Indonesian market.…The scanner was developed by General Electric…and could save thousands of life of mothers and babies…if used during prenatal diagnostic.…I had the privilege to work with GE Healthcare…on this project…and I would like to share the surprising insights we gained…in the market research phase GE conducted in Indonesia.…The challenges in these markets are daunting,…but the opportunities are promising.…
In 2013, Indonesia's population was 250 million,…the fourth largest in the world.…The gross domestic product per capita…is about $3,500.…In other words, the vast majority of people are very poor…and healthcare is insufficient.…GE developed VScan portable pocket-sized ultrasound device…for everyday use on the heart conditions.…The price was $2,000 to $4,000, which is nothing…compared to the machines you find in a U.S. hospital,…but still a significant sum for Indonesian doctors.…
Once you understand service innovation in its different forms, you can design and implement your own innovations. Each chapter combines real-world case studies with a methodological framework to help you become a better "idea hunter" for service innovation. After you identify an innovative model, you will learn how to align and execute your innovation by applying the customer star model and by embedding your innovation approach in your overall business strategy.
- What is service innovation?
- Innovating by relieving and enabling customers
- Linking attributes, benefits, and values
- Innovating value constellations
- Innovating outside your firm
- Designing around the customer's need with customer stars