Learn what three different online companies are doing to offer rewards and incentives that motivate free agents to want to work for them. People do what they get rewarded for doing, and when it comes to incentives, people will decide for themselves if the incentives are meaningful enough to motivate them.
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- When it comes to rewards, never forget…the first rule of management:…people do what they get rewarded for doing.…As Hicks Waldron, former chairman and CEO…of Avon Products noted, "It took me a long while…"to learn that people do what you pay them to do,…"not what you ask them to do."…What this means in the context of rewarding non-traditional…employees is that you need to think carefully…about exactly what you want people to do,…and to decide how to pay them for doing it.…
Do you want to pay by the piece or by the project?…Will the size of the reward be sufficient to induce people…with the right skills to want to do the work?…Let's examine what several firms are doing.…Amazon's Mechanical Turk pays by the piece…for simple tasks that do not require special skills.…For example, recording a word or phrase in your own voice.…That pays two cents.…Or transcribing all of the purchased items…and the total from a shopping receipt.…
That pays nine cents.…Typically, there are thousands of cases for each task.…So a Turker, as the workers are called,…
Wayne first outlines the characteristics of freelancers, contractors, and elancers, and what they look for in an employer. He then reviews the management challenges involved in leading an on-demand team, and the implications for HR professionals responsible for developing a global supply chain of talent. He also considers critical legal issues: how to protect proprietary information, how to avoid violations of compensation and benefits laws, and how to distinguish nonemployees from employees of an organization. By the end of this course, you'll have a better understanding of the issues facing employers and employees in the on-demand economy.
- Who are on-demand workers?
- Developing a management strategy
- Incentivizing on-demand workers
- Hiring and developing
- Managing risk with outside workers
- Understanding the legal issues