Join Jane Barratt for an in-depth discussion in this video Research and strategy partners, part of Advertising Fundamentals.
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- So, your business is chugging along,…you're making sales, hiring staff,…and expanding your product and service offering.…You know your customers because you talk to them, right?…But always remember the rule,…what got you to here won't get you…to where you're going.…In this video, I'm going to cover the different ways…to generate research results, insights, and strategies,…as well as how to best work with these partners…to get the best out of them.…Let's start with research.…There's many different types of research that you can do,…such as validating your business model,…sizing you marketplace, but now I'm going to focus on…the sort of research that impacts…your marketing communications.…
Namely, who are your clients?…What's special about them that makes them…more likely to buy your product?…To do a deeper dive into who your customers are,…you can do an ethnographic study.…These ethnographies will deliver deeper understanding…into the motivations and relevant characteristics…of your audience.…The difference between a survey and an ethnography…
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- Defining your audience
- Crafting your message
- Placing your ad
- Establishing a digital, competitive, and editorial presence
- Working with advertising partners
- Working with an ad agency